OBJECTIVE OF THE PROJECT
The brand Misook, based in New York City, has engaged Fashion Explained for the development of a capsule built around three moments of the day: casual chic for daytime, day off glam for the post-work afternoon as well as for holidays and weekends, and comfortable elegance for the evening, always sporty and functional. The entire collection is based on the fact that the brand is known for its fit on fuller figures, allowing the range to cover sizes up to IT 52. The inspiration is Venice and its autumnal colours, with the melancholy typical of seaside cities during the cold seasons. The colours follow the request for one accent colour and two base colours, so as to allow a mix and match approach even across the different sections of the collection: day, post-work and evening. The project also included the development of the prints and of customised accessories such as buttons and zips.
Project timelines
The development required seven days, from the choice of the moodboard to the approval of the final technical flats. Fashion Explained also supervised the production on site, over a period of three weeks.