The two Spanish founders, including the CEO, Irantzu Santamaria, have approached Fashion Explained to develop a brand from scratch, with the goal of creating a sense of belonging to the surf world, starting from the most famous surfing beaches. Fashion Explained will then develop a series of collectible pieces, so that the brand becomes not only familiar but essential to its audience, namely surf lovers. The brand is therefore unisex, developed in three sizes — S, M and L — conceived to be oversized on women and true to size on men.