OBJECTIVE OF THE PROJECT
The co-founders, Brielle and Rachel, have tasked the Fashion Explained team with analyzing the current situation of the brand and its recognizability, with the goal of developing a stronger and more appealing brand identity. This involves the concept of reintroducing the image of a busy, career-oriented woman who balances her children and work, choosing to wear a single outfit for the entire day, despite unexpected events, activities with children, meetings, and rushing around.
Project timelines
The project is scheduled to take three weeks, including a trip to Tel Aviv to meet the company’s team. The visit aims to discuss and provide training on the correct use of the information contained in the documents presented, as well as to define the corporate roles of the team members and identify who is responsible for maintaining the correct perception of the brand’s identity.
