About
Fashion Explained.
Supporting fashion brands to rise since 2015.
As the founder of Fashion Explained, Leda Di Marti, Italian wholesale expert, advocates for a straightforward and lucrative fashion model tailored for industry insiders. With over 15 years of experience in fashion technical design, product development, and branding, Leda has a rich background. Throughout her career, she has successfully expanded and commercially distributed brands across Europe, North America, and the Middle East. Her career collaborations include renowned international companies such as Marc Jacobs, Carolina Herrera, and Kate Spade in NYC, alongside collaborations with various established European brands.
About
Fashion Explained.
Supporting fashion brands to rise since 2015.
As the founder of Fashion Explained, Leda Di Marti, Italian wholesale expert, advocates for a straightforward and lucrative fashion model tailored for industry insiders. With over 15 years of experience in fashion technical design, product development, and branding, Leda has a rich background. Throughout her career, she has successfully expanded and commercially distributed brands across Europe, North America, and the Middle East. Her career collaborations include renowned international companies such as Marc Jacobs, Carolina Herrera, and Kate Spade in NYC, alongside collaborations with various established European brands.
our expertise
BRANDING
Branding for fashion labels (encompassing visual identity and business model refinement).
design
Collection production and development (comprising tech packs, industrial technical sheets, samples, and a range of creative and technical services).
communication
Online and offline communication strategies, including consultancy for selecting press offices and agents.
sales
Establishment and growth of local sales networks both online and offline.
our expertise
BRANDING
Branding for fashion labels (encompassing visual identity and business model refinement).
design
Collection production and development (comprising tech packs, industrial technical sheets, samples, and a range of creative and technical services).
communication
Online and offline communication strategies, including consultancy for selecting press offices and agents.
sales
Establishment and growth of local sales networks both online and offline.
Why Choose Fashion Explained?
As the leading consulting strategy company in Dubai and the only partner for Camera Nazionale della Moda Italiana to start your business in fashion
Why Choose Fashion Explained?
As the leading consulting strategy company in Dubai and the only partner for Camera Nazionale della Moda Italiana to start your business in fashion
Beyond the initial brand stabilization phase there is the opportunity for expansion into other/new markets (North America, Europe, and the MENA region).
Fashion Explained operates under the umbrella of Maelle Group, which consists of three brands:
- Maelle,
- Fashion Explained,
- The Middle East Chamber of Buyers,
headquartered in the UAE.
Beyond the initial brand stabilization phase there is the opportunity for expansion into other/new markets (North America, Europe, and the MENA region).
Fashion Explained operates under the umbrella of Maelle Group, which consists of three brands:
- Maelle,
- Fashion Explained,
- The Middle East Chamber of Buyers,
headquartered in the UAE.
the experts
As the leaders of development and expansion in North America Europe and MENA region (Middle East and North Africa)
Leda Di Marti is the Wholesale retail expert at Fashion Explained.
Leda Di Marti got the Bachelor’s Degree in Fashion in Roma, at ACM, now is the Founder and creative director of Fashion Explained since 2015, and together with several professionals, she consults and designs for young and established fashion brands in NYC (where she lived for 8 years), in Milan, London and now Dubai. When in 2017, Leda founded her own fashion brand Leda Di Marti, she understood that in fashion the organizational, financial and communicative sides are complementary to the creative one and she specialized by studying to consult also on these aspects fashion businesses. Maelle App is her knowledge made accessible to all fashion brands.
LEDA DI MARTI
wholesale retail expert
LEDA DI MARTI
wholesale retail expert
Leda Di Marti is the Wholesale retail expert at Fashion Explained.
Leda Di Marti got the Bachelor’s Degree in Fashion in Roma, at ACM, now is the Founder and creative director of Fashion Explained since 2015, and together with several professionals, she consults and designs for young and established fashion brands in NYC (where she lived for 8 years), in Milan, London and now Dubai. When in 2017, Leda founded her own fashion brand Leda Di Marti, she understood that in fashion the organizational, financial and communicative sides are complementary to the creative one and she specialized by studying to consult also on these aspects fashion businesses. Maelle App is her knowledge made accessible to all fashion brands.
martina di pasquale
communication and marketing expert
Martina Di Pasquale is the Communication and Marketing expert at Fashion Explained. Martina Di Pasquale is a sales and negotiation coach and founder of Ragazze D’Affari®️. Ragazze D’Affari was founded to support and grow the sales of Italian creatives who offer services so that they can earn as much as they want through strategy, fun and self-confidence. After a muted entry into the business world after her translation studies, Martina becomes the best-performing salesperson at the EdTech she was employed at for 3 consecutive years. While growing her knowledge and experience on social media and sales, her social media account has become a community with the name of @ragazzedaffari (Business Girls), a virtual place where all the Italian girls in business share their experiences to grow their turnover and their network.
martina di pasquale
communication and marketing expert