OBJECTIVE OF THE PROJECT
The owner, Unood, an Emirati entrepreneur behind the brand Her Excellency, has contacted Fashion Explained to renew a label she had launched while immersed in other projects, without ever giving it the priority it required. The project is therefore relaunched in full, from the creation of the brand identity to the research on the consumer and the competitors. The analysis also took into consideration the role of the founder, who wished to remain anonymous, and the level of involvement she could realistically commit to the project, so as to allow her to move more freely in the development of the following collections.
Project timelines
The project has been divided into four steps: the evaluation of the current brand and its distance from the intended perspectives, the creation of the new identity, the development of the collection, and the production of the sample collection, made in Italy from the materials to the manufacturing. The project has taken five months, from the first brief to the delivery of the first sample collection.